At Frontline Wildfire Defense, our mission is to protect homes, families, and communities from wildfire disasters. Our innovative wildfire defense system allows homeowners to track wildfires, receive critical alerts, and actively safeguard their properties using a remotely operated fire protection system. With multiple layers of redundancy, our system hydrates homes and surrounding areas to prevent ignition from flying embers—the #1 cause of structure loss during wildfires.

We are a fast-growing team that has already achieved significant milestones in protecting homes across Northern and Southern California. Our team includes experienced engineers, product designers, and industry experts, and we are looking for a Vice President of Marketing to help drive our efforts.

About This Opportunity

As VP of Marketing, you will report directly to the CEO and serve as a key member of the executive leadership team. This is a hands-on, strategic leadership role for a marketing executive who thrives in high-growth, mission-driven environments. You will lead all aspects of marketing to drive growth, brand awareness, and revenue performance, while scaling the function to meet the needs of a growing company.

This is a rare opportunity to shape the marketing function at a mission-driven company tackling one of the most urgent environmental challenges of our time. You will own marketing strategy end-to-end, directly influence revenue and growth, and build a function that can scale as Frontline expands its impact.

Key Responsibilities

Full-Funnel Growth Leadership

Drive lead generation at an increasing pace while maintaining acceptable customer acquisition costs.
Optimize marketing programs across the entire customer journey from awareness to conversion and handoff to Sales.

Content, Communications & PR

Lead corporate communications strategy with a focus on earned media, including local, regional, broadcast, and national press.
Shape the narrative to strengthen Frontline’s brand and thought leadership position.

Digital & Performance Marketing

Lead digital campaigns, web optimization, SEO, conversion rate optimization, email nurturing, paid media, and emerging channels such as connected TV and out-of-home.
Rigorously measure performance and use data to iterate campaigns quickly.

Referral, Word-of-Mouth & Influencer Marketing

Develop strategies to amplify organic growth through customer advocacy, referral programs, and influencer partnerships.

B2B & Vertical Marketing

Design targeted programs for high-value commercial verticals, including production homebuilders, hospitality, wineries and vineyards, educational institutions, and other relevant sectors.

Customer Experience & Sales Alignment

Partner closely with Sales to ensure seamless handoff and optimized customer experience.
Align marketing strategy with revenue goals, long-sales-cycle considerations, and lifetime value optimization.

Event & Partnership Marketing

Lead participation in industry events, partnerships, and community engagement initiatives to build brand visibility and generate qualified leads.

Planning, Metrics & Reporting

Develop multi-year strategic marketing plans with clear KPIs for lead volume, CAC, pipeline contribution, brand engagement, and revenue growth.
Track and report metrics to the executive team and Board.

Team Leadership

Lead, mentor, and grow a small internal team.
Manage external agency partners to scale capability efficiently while fostering a high-performance culture.

Qualifications

Must-Have:

15+ years of progressive marketing experience, including senior leadership roles, ideally at startups or high-growth companies within the construction, consumer electronics, security, home automation, or solar industries
Proven ability to drive measurable growth across full-funnel marketing channels, including digital, referral, and earned media.
Strong background in B2C and B2B marketing, particularly for high-consideration or long-sales-cycle products.
Deep expertise in content, PR, media planning, digital, and performance marketing.
Experience designing and scaling marketing functions from small teams into mature, revenue-focused organizations.
Data-driven mindset with experience defining, tracking, and acting on key marketing metrics (lead volume, CAC, pipeline contribution, conversion, etc.).
Strategic, innovative, and creative, with the ability to make tough trade-offs while driving execution in a fast-paced environment.
Excellent collaboration and communication skills; able to influence peers, executives, and external partners.

Nice-to-Have:

Experience working in environmental technology, residential services, or other mission-driven industries.
Track record of scaling brand presence nationally.

Compensation & Benefits

Salary Range: $190,000k-$210,000 DOE + Equity Options.
Medical, Dental, and Vision insurance.
401(k) Plan.
Flexible time-off policy + 10 paid holidays per year.
Remote-first work environment, fostering work-life balance and autonomy.
Company-provided equipment
Professional development support
Join a passionate, mission-driven team making a real difference!
And much more!

Join Our Mission!

If you're excited about building marketing that drives growth and strengthens a brand protecting homes and families from wildfire disasters, we want to hear from you! Apply today and become part of a fast-growing team with purpose and innovation at its core.

Diversity and inclusion are essential values at Frontline. We know we'll do our best and most impactful work when we feel represented and we belong. We encourage talented people from a wide variety of backgrounds and experiences to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Apply now

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