VP of Marketing
Frontline Wildfire Defense
Marketing & Communications
Los Angeles, CA, USA
USD 220k-240k / year + Equity
Posted on Oct 23, 2025
*Please note that we do not accept unsolicited candidate introductions, referrals, or resumes from external recruiters or staffing agencies.
IMPORTANT: Although this role is remote, the candidate is required to permanently reside in the Greater Los Angeles area. No exceptions.
About Frontline Wildfire Defense
Founded in 2017 by landscape ecologist and fire mitigation expert Harry Statter, Frontline developed the first fully integrated wildfire defense system to stop the leading cause of home loss in wildfires: ember-driven ignition. The system combines exterior sprinklers, full-coverage design, and connected software for remote monitoring and response, allowing homes to protect themselves long after families evacuate or infrastructure fails.
Proven effective during the 2025 Los Angeles wildfires, 96% of homes with Frontline systems survived. That success has earned top industry recognition, including Frontline being recognized as one of TIME’s Best Inventions 2025 in the Green Tech category and receiving the PCBC Gold Nugget Award for “Most Innovative Housing Concept” and the Best of IBS Award for “Best Home Technology.”
As wildfires grow hotter and more frequent, our vision is to give people the tools and strategies to live safely with fire. We’re building a mission-driven team creating real-world solutions in wildfire safety and climate tech.
About This Opportunity
As VP of Marketing, you will report directly to the CEO and serve as a key member of the executive leadership team. This is a hands-on, strategic leadership role for a marketing executive who thrives in high-growth, mission-driven environments. You will lead all aspects of marketing to drive growth, brand awareness, and revenue performance, while scaling the function to meet the needs of a growing company.
This is a rare opportunity to shape the marketing function at a mission-driven company tackling one of the most urgent environmental challenges of our time. You will own marketing strategy end-to-end, directly influence revenue and growth, and build a function that can scale as Frontline expands its impact.
Key Responsibilities
Full-Funnel Growth Leadership
- Drive lead generation at an increasing pace while maintaining acceptable customer acquisition costs.
- Optimize marketing programs across the entire customer journey from awareness to conversion and handoff to Sales.
Content, Communications & PR
- Lead corporate communications strategy with a focus on earned media, including local, regional, broadcast, and national press.
- Shape the narrative to strengthen Frontline’s brand and thought leadership position.
Digital & Performance Marketing
- Lead digital campaigns, web optimization, SEO, conversion rate optimization, email nurturing, paid media, and emerging channels such as connected TV and out-of-home.
- Rigorously measure performance and use data to iterate campaigns quickly.
Referral, Word-of-Mouth & Influencer Marketing
- Develop strategies to amplify organic growth through customer advocacy, referral programs, and influencer partnerships.
B2B & Vertical Marketing
- Design targeted programs for high-value commercial verticals, including production homebuilders, hospitality, wineries and vineyards, educational institutions, and other relevant sectors.
Customer Experience & Sales Alignment
- Partner closely with Sales to ensure seamless handoff and optimized customer experience.
- Align marketing strategy with revenue goals, long-sales-cycle considerations, and lifetime value optimization.
Event & Partnership Marketing
- Lead participation in industry events, partnerships, and community engagement initiatives to build brand visibility and generate qualified leads.
Planning, Metrics & Reporting
- Develop multi-year strategic marketing plans with clear KPIs for lead volume, CAC, pipeline contribution, brand engagement, and revenue growth.
- Track and report metrics to the executive team and Board.
Team Leadership
- Lead, mentor, and grow a small internal team.
- Manage external agency partners to scale capability efficiently while fostering a high-performance culture.
Qualifications
Must-Have:
- 15+ years of progressive marketing experience, including senior leadership roles, ideally at startups or high-growth companies within the construction, consumer electronics, security, home automation, or solar industries
- Proven ability to drive measurable growth across full-funnel marketing channels, including digital, referral, and earned media.
- Strong background in B2C and B2B marketing, particularly for high-consideration or long-sales-cycle products.
- Deep expertise in content, PR, media planning, digital, and performance marketing.
- Experience designing and scaling marketing functions from small teams into mature, revenue-focused organizations.
- Data-driven mindset with experience defining, tracking, and acting on key marketing metrics (lead volume, CAC, pipeline contribution, conversion, etc.).
- Strategic, innovative, and creative, with the ability to make tough trade-offs while driving execution in a fast-paced environment.
- Excellent collaboration and communication skills; able to influence peers, executives, and external partners.
Nice-to-Have:
- Experience working in environmental technology, residential services, or other mission-driven industries.
- Track record of scaling brand presence nationally.
Compensation & Benefits
- Salary Range: $220,000k-$240,000 DOE + Equity Options.
- Medical, Dental, and Vision insurance.
- 401(k) Plan.
- Flexible time-off policy + 10 paid holidays per year.
- Remote-first work environment, fostering work-life balance and autonomy.
- Company-provided equipment
- Professional development support
- Join a passionate, mission-driven team making a real difference!
- And much more!
Join Our Mission!
If you're excited about building marketing that drives growth and strengthens a brand protecting homes and families from wildfire disasters, we want to hear from you! Apply today and become part of a fast-growing team with purpose and innovation at its core.
Diversity and inclusion are essential values at Frontline. We know we'll do our best and most impactful work when we feel represented and we belong. We encourage talented people from a wide variety of backgrounds and experiences to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.