Director of Growth Marketing
Frontline Wildfire Defense
Marketing & Communications, Sales & Business Development
USD 150k-190k / year + Equity
Posted on Dec 20, 2025
*Please note that we do not accept unsolicited candidate introductions, referrals, or resumes from external recruiters or staffing agencies.
Director of Growth Marketing
Location: While this role is remote, this role requires the candidate to be located in the PST or MST area.
About Frontline Wildfire Defense
Founded in 2017 by landscape ecologist and fire mitigation expert Harry Statter, Frontline developed the first fully integrated wildfire defense system to stop the leading cause of home loss in wildfires: ember-driven ignition. The system combines exterior sprinklers, full-coverage design, and connected software for remote monitoring and response, allowing homes to protect themselves long after families evacuate or infrastructure fails.
Proven effective during the 2025 Los Angeles wildfires, 96% of homes with Frontline systems survived. That success has earned top industry recognition, including Frontline being recognized as one of TIME’s Best Inventions 2025 in the Green Tech category and receiving the PCBC Gold Nugget Award for “Most Innovative Housing Concept” and the Best of IBS Award for “Best Home Technology.”
As wildfires grow hotter and more frequent, our vision is to give people the tools and strategies to live safely with fire. We’re building a mission-driven team creating real-world solutions in wildfire safety and climate tech.
About This Opportunity
As Director of Growth Marketing, you will play a central role in shaping how Frontline grows, leading mid- and lower-funnel strategy across demand generation, conversion, and pipeline performance within a full-funnel marketing approach. You’ll partner closely with Brand, Creative, Sales, and Events to translate revenue goals into integrated growth plans, connecting brand storytelling to measurable, sustainable demand. This role offers the opportunity to build systems, influence direction, and define how growth scales at Frontline, and is ideal for a growth leader who thinks in systems, balances data with judgment, and understands how brand investment and demand execution work together to create long-term momentum.
Key Responsibilities
Growth Strategy & Performance
- Lead strategy and performance across mid- and lower-funnel growth initiatives, including demand generation, CRM, lifecycle marketing, and conversion optimization.
- Translate revenue targets into integrated demand and pipeline plans aligned with broader brand and business strategy.
- Define success metrics across the mid and lower funnel, including leads, opportunities, deals, and bookings.
CRM, Lifecycle & Conversion
- Set strategic direction for CRM and lifecycle programs (email, nurture, re-engagement), partnering with internal teams on execution.
- Identify testing opportunities and optimization roadmaps to improve conversion and pipeline efficiency while respecting long-term brand investment.
- Own insights, performance analysis, and optimization recommendations for all growth programs.
Cross-Functional Collaboration & Enablement
- Operate within a full-funnel marketing approach, partnering closely with Brand and Creative on awareness and consideration efforts.
- Collaborate with Sales on lead strategy, qualification frameworks, handoffs, and pipeline health.
- Oversee event-related growth strategy, objectives, and measurement in partnership with the Events Coordinator.
- Manage paid media and growth partners with clear goals across demand and conversion programs.
Measurement, Reporting & Optimization
- Build and maintain reporting dashboards to track funnel performance, ROI, and program effectiveness.
- Own growth reporting, insights, and performance narratives for leadership.
- Make data-informed decisions even in environments with incomplete or imperfect attribution.
Qualifications
Must-Have:
- Bachelor’s degree or equivalent practical experience.
- 8–12+ years of experience in growth marketing, demand generation, or integrated marketing leadership roles.
- Proven experience leading mid- and lower-funnel programs within a full-funnel marketing strategy.
- Strong analytical mindset with the ability to translate data into clear strategic direction.
- Experience managing agencies and partners from a strategic oversight perspective.
- Ability to clearly articulate how brand and growth efforts work together to drive results.
- Experience in high-consideration, long sales-cycle, or complex businesses.
Nice-to-Have:
- Experience in climate tech, home services, construction, or B2C/B2B hybrid models.
- Familiarity with advanced CRM, marketing automation, and attribution tools.
- Experience scaling growth programs in a fast-moving startup environment.
Compensation & Benefits
- Competitive base salary: $150,000 – $190,000 DOE + Bonus + Equity
- Company-provided laptop and equipment
- Medical, Dental, and Vision insurance
- 401(k) plan
- Flexible time-off policy + 10 paid holidays per year
- Remote-first work environment, fostering work-life balance and autonomy
- Join a passionate, mission-driven team making a real difference
- And much more!
Join Our Mission!
If you're excited about building technology that protects homes and families from wildfire disasters, we want to hear from you! Apply today and become part of a fast-growing team with purpose and innovation at its core.
Diversity and inclusion are essential values at Frontline. We know we'll do our best and most impactful work when we feel represented and we belong. We encourage talented people from a wide variety of backgrounds and experiences to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.